Free Self-Assessment · 2 Minutes

Are you ready
to grow beyond
seven figures?

Paid search and paid social have changed. The brands scaling past seven figures are the ones built to feed the algorithm, across Google, Meta and beyond. Tick the 18 items below, see where you stand.

What good looks like
in paid media, 2026

This is the same six-part framework we run on every account that walks through our door, whether it's Google, Meta, or both. No fluff, no jargon. Just the foundations that decide whether AI works for you, or against you.

01 · Foundation

First-party data foundation

Server-side tracking is live on both Google (Enhanced Conversions) and Meta (Conversions API)
Customer lists are uploaded and refreshed every 90 days (Customer Match, Custom Audiences)
GA4 is properly stitched with consent mode, cross-domain tracking, and event deduplication

02 · Signals

Clean conversion pathways

Exactly one primary conversion per business goal, on every platform you run
Pixel and server-side events do not double-count the same purchase
Conversion values reflect real revenue, not a flat $1 placeholder

03 · Structure

Structure that follows intent

Campaigns are organised by user intent or funnel stage, not by SKU or team org chart
No two campaigns compete for the same audience or query
Every campaign hits the learning threshold: 30+ conversions in 30 days on Google, 50+ conversions in 7 days on Meta

04 · Fuel

Creative abundance and quality

At least 5 image variations per asset group or ad set
Static, motion, and UGC formats are all in rotation, not just one
Headlines, primary text, and copy are refreshed at least once per quarter

05 · Truth

Value signals beyond conversions

Bidding optimises to profit or margin, not gross revenue
LTV or new-customer value is sent back to the platform as a conversion signal
Product feed and audiences include margin-tier or priority signals

06 · Demand

Brand demand foundation

Branded search and direct traffic are growing month-on-month
Remarketing and retargeting pools have 10k+ users in the last 30 days
Organic, paid search, and paid social are coordinated, not running in silos

Your readiness score

0

out of 18

Untick to begin

Start ticking the boxes above to see where your account stands.

Want us to look
at the gaps?

Book a free 30-minute discovery call with Mal. We'll review your paid accounts, Google and Meta, and show you exactly where the money's leaking. No obligation.

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